Thursday, 21 June 2012

RIP Facebook?

It's been my belief for about 6 months that facebook is on it's way to the Social Media graveyard to hang out with My Space. I hear people saying that they don't think Google + has legs, but I disagree on a monumental scale. 
For me, Google+ combines all the best bits about the different social media platforms. For example, the ability to add people into your circles, or be added, as you would follow or be followed on twitter; or the business page capability on facebook/linkedin. I think it's taken a happy medium between the 3 biggies (facebook, twitter and LinkedIn) and as a result is luring me away from facebook more and more.
So. I have 2 different accounts on facebook, one for friends and family, and one for business associates. I know I could implement the list functionality, but to be honest, I forget half the time, and I don't want business associates seeing photos of me on a night out or my 4 year old son (beautiful as he may be!).
But quite honestly, everyone has got into a habit of posting arbitrary rubbish on facebook, or linking their twitter account to their facebook account, or twitter to linkedin. These actions break my golden rules! I hate seeing one side of a conversation, it feels like I'm eavesdropping! 
The beauty of google plus, so far, and as far as I'm aware, you can't feed any other platform into it automatically. (feel free to correct me) However, you can integrate your twitter timeline into your google plus dashboard using something such as Google+Tweet, although it seems fairly unreliable. 
What do you think? When I go into G+, I instantly feel more chilled out and zen, and given this image, it's no coincidence! 

So what do you think? This wasn't meant to be a G+ broadcast, but it's kind of turned out that way, sorry! 

Thursday, 7 June 2012

Which buttons do you press?

People ask me all the time whether I've used this or that website, this or that piece of software.

Generally, and sometimes a bit embarrassingly, I haven't. Sometimes I haven't even heard of them. Should I confess that though, I'm met with the most horrified of faces.

But that's ok, because whilst they're so caught up in the technology, and what buttons to press, I'm busy pushing people's buttons, not websites.

You see, to get social media right, in my opinion, you have to focus on behaviour. Technology is the smallest part of it. It's tiny weeny. Don't get me wrong, it's useful, but it shouldn't be your biggest concern, you'll learn as you go along, or by asking questions.

I teach my 121 clients about the technology side of it, but really, they come to me because they want to build relationships, and learn how to make money from it. Telling the what buttons to push on a website isn't going to get them very far.

Next time you're tweeting for your business, imagine you were reading it. How would you react to it? Remember that sadly, nobody is as interested in your business as you.

Are you being too pushy? Are you trying to sell too much? Put yourself in your readers shoes, and then you will easily see what buttons to push.