Tuesday, 16 October 2012
I regularly hear from people that they haven't got time to be on social media, or that it doesn't apply to them.
I've written before about choosing the right platform for your business, it's true that each platform suits different business models better, but it's important to be on all platforms to maximise your visibility. I truly believe that all businesses can use social media as part of their marketing strategy, it's just about finding the right method.
When it comes to spending time on social media, if you are targeted and specific/relevant to your business you will have success. Don't get me wrong. Don't brag about how great you are and shout buy my stuff, let other people do that. Inform people about your area of business. Ie share some relevant blogs or articles from your industry. Demonstrate your knowledge.
If you use automation, make it chatty as well as informative about you and your services and your industry. Make sure your content is relative to your business. Make sure the right people are hearing what you've got to say.
Instead of ignoring businesses similar to yours, build relationships with them. Retweet them occasionally, you never know there may be an opportunity to work together or to refer each other.
Before you start posting, decide what you want to achieve from social media. If you have a goal to work towards, your posts will be much more targeted, and you are more likely to get a positive relevant response.
Having an effective social media strategy is vital in maximising your time on social media. For my clients I not only write thstrategies, but I also include an action sheet for them to follow, so they know what to do daily, weekly, bi- weekly and monthly.
The biggest thing to remember about social media, which I say time and time again, is it's a marathon not a sprint, and you need to put the time in to build the relationships and it will take time to get the sales, but once they start happening you will see a dramatic increase in them, so keep going!
Having an effective social media strategy is vital in maximising your time on social media. For my clients I not only write their strategies, but I also include an action sheet for them to follow, so they know what to do daily, weekly, bi- weekly and monthly.
My Guide To Writing A Social Media Strategy is nearly finished, I'll let you know when it's ready for sale! In the meantime, you can now do social media workshops for just £20pp, check out my website for more information!