Everyone who knows me knows I'm a complete and total Apple Addict. Whilst I use my macbook for setting up client stuff and the likes, I run most of my social media through my iPhone or iPad.
My friend Maz Hawes of Light and Day Photography is the app queen, and always introduces me to new apps, especially when they concern social media. Seriously, this woman is an app machine, she refused to tell me how much she spends on apps a month, but needless to say, she's also addicted, but on another level to me!
It got me thinking.....there's loads and loads of apps for social media, but which ones are the best? Obviously this is totally subjective, and you may disagree, but these are the ones I love, wish were better, and I really really dislike!
The Good:
1. Tweetbot. (£1.99)
This is the one that got me thinking about the apps. It's beautiful. I've yet to learn enough about it, but its intuitiveness, its simplicity and its interface are just fantastic. It seems totally in tune with Apple products and I love it. I know it's £1.99, but just buy it, you'll soon see why, it's so lovely and beautiful, you will see why it's my number 1!
2. Flipboard (free)
I have mixed feelings about Flipboard. I really love the interface, I love the way it looks, but I just can't quite get to grips with it. It's not my go to app, it's more something I use to show other people the functionality of the iPad. Those that do get it rave about it, so I'm obviously missing something, which is why it's one of the good ones!
3. Lazy Unfollow (69p) and Unfollow (free)
They aren't very pretty, and it's a bit slow, but it's one of the most useful tools I use when it comes to sorting out my twitter follows. There is a warning involved though! Please please don't use the shoutout tool! Either you will swamp your stream with thanks to people, (I made this mistake, my followers weren't happy!) or by saying who unfollowed you, you basically are telling the whole of twitter you've been dumped, and they will wonder why they're following you too!
4. Foursquare. (free)
People ask me what 4square is all the time. Basically, it's a game, that harnesses my competitive nature and let's my twitter or Facebook followers/friends know where I am (which can be a bit weird but more of that later). The app itself is lovely, its beautifully made, and easy to navigate. I only wish it would know your twitter friends so tagging was easier.
5. Instagram
Apart from selling out to Facebook, do I really need to explain this one?!?!
The Bad:
1. Hootsuite (free for basic use)
I love love love hoot suite on my laptop. I love it, I wouldn't be without it. It helps me manage at least 20 accounts in various locations (twitter, Facebook, linkedin) it does all sorts of amazing things, and I couldn't be a bigger fan. I have been certified hootsuite professional for some time now, so I can share it's beauty with other people.
BUT!!!
The iPhone and iPad app is, in my opinion, rubbish. I much prefer the pre installed apps, and they manage all my accounts perfectly well. I really wish hoot suite would sort this out, as I miss it when I'm not near the laptop!
Having said that, Michelle Dalley of Creating Media loves it, but then, she says she won't try anything else because she doesn't like change! Maybe I'll shame her into it now!
2. LinkedIn (free)
Oh LinkedIn....I don't really like you at the best of times...I mean, you've got your place, and I know you're necessary, but the app just doesn't cut it IMO. I can do a few bits and pieces, and it looks reasonably smart, but it's slow and irritating. There's no intuitive feel to it, and as a creative person this makes me lose interest immediately. Cardmunch on the other hand, is fantastic! It saves me a lot of time and is the only reason I persevere with LinkedIn!
3. Facebook for Iphone (free)
Ugh! They just won't stop messing about with the app! I hate updating it, because you don't know what's going to go wrong on it when you do! You can't share statuses, photos or anything else, which is really irritating when you're out and about. It's slow, doesn't load my stream half the time, it's push notifications are rubbish, and when you're worth billions of dollars, there's no excuse! Sort it out! I don't bother with the messenger app, so if you do, I would love to hear your thoughts!
The Ugly
1. Google +
Google + I love you SO much, you will one day make LinkedIn obsolete, I wonder if Facebook are floating now because they recognise you've numbered their days. I know people are being slow to get to grips with you, and whilst we early adopters luxuriate in your oversubscribed but under used pool, one day you will dominate all. Your use of subscribers information to influence SEO will soon make people realise how important it is to be active on there.
HOWEVER!!!
Your app is rubbish!! Fair enough, the recent update made it a much more pleasant place to be, but oh my goodness, how many times do we have to ask for you to include business pages and the administration of???! Please please sort it out. Once you do that, we will all be a lot more active whilst we try to boost our business position on google rankings. Using the app on an iPad is completely pointless, so I'm not going to bother even talking about it, just please sort it out!
You're the only one on my list because I really need you to take notice, please please please google. sort it asap! Maybe it's because you're flawed that I love you so much. Maybe it's because it's where my friends hang out most. I don't know, but I know I need you to get the app sorted.
Friday, 18 May 2012
Wednesday, 16 May 2012
Who will win?! Social media competitions.
It used to be that you would say 'like my page to win X' and the power of social media would take hold and the page would win likes.
I did this with my own business, Go Fudge Yourself, a fudge company I run with someone else. I managed to get 700 or so likes within a week, just by saying I would give away a box of fudge for every 100 likers I got.
Sadly, Facebook changed the rules, or I was made aware of them by the wonderful Veronica Pullen, another Social Media Consultant, she then posted a blog about the change here: Facebook Promotions
So, the question becomes how do you get the likes? In my opinion, Facebook have done this so we have to rely on adverts to promote our pages. Not everyone wants to do adverts, and I don't blame you. Having been playing around with them myself recently, I've found that I'm spending money on something that's not really getting anywhere, unless I set a big daily budget, which is unaffordable.
Facebook likes can be generated a number of ways.
First of all, ask all your friends to like your page, their friends may then see that (if they've not changed their privacy settings) and be interested in your page.
Then, get on twitter, ask people to like your page, but not in a needy way, tell them there's more information on your Facebook page, or how to enter the competition on your Facebook page.
For my clients, I set them up a tab using mail chimp and ask their likers to enter their details in order to be entered in the competition.
The next thing to consider is Twitter competitions. I don't really like them. I think twitter is the wrong place for competitions unless you're a big brand, who people are following simply because they're interested in Tresemme hair products. It's a bit cooler on twitter, you don't ask someone to follow you, because it's like going up to the cool kid in the playground and asking them to be your friend. It's a bit weird!
When it comes to twitter, you will get followers by engaging with people and listening.
Going back to Facebook, I find the rules a little bit ambiguous. I'm not stupid, I've got a law degree, and I should be able to decipher whether or not I've broken the rules, but I don't know! I've just shared on one of my pages the option of 'sharing the status' to be entered into the competition. Who knows if I'll get told off by Facebook, I once got told off when I was running the cupcake company because I posted a picture of a cupcake with a willy on top! I guess only time will tell, and hopefully I won't have done!
I did this with my own business, Go Fudge Yourself, a fudge company I run with someone else. I managed to get 700 or so likes within a week, just by saying I would give away a box of fudge for every 100 likers I got.
Sadly, Facebook changed the rules, or I was made aware of them by the wonderful Veronica Pullen, another Social Media Consultant, she then posted a blog about the change here: Facebook Promotions
So, the question becomes how do you get the likes? In my opinion, Facebook have done this so we have to rely on adverts to promote our pages. Not everyone wants to do adverts, and I don't blame you. Having been playing around with them myself recently, I've found that I'm spending money on something that's not really getting anywhere, unless I set a big daily budget, which is unaffordable.
Facebook likes can be generated a number of ways.
First of all, ask all your friends to like your page, their friends may then see that (if they've not changed their privacy settings) and be interested in your page.
Then, get on twitter, ask people to like your page, but not in a needy way, tell them there's more information on your Facebook page, or how to enter the competition on your Facebook page.
For my clients, I set them up a tab using mail chimp and ask their likers to enter their details in order to be entered in the competition.
The next thing to consider is Twitter competitions. I don't really like them. I think twitter is the wrong place for competitions unless you're a big brand, who people are following simply because they're interested in Tresemme hair products. It's a bit cooler on twitter, you don't ask someone to follow you, because it's like going up to the cool kid in the playground and asking them to be your friend. It's a bit weird!
When it comes to twitter, you will get followers by engaging with people and listening.
Going back to Facebook, I find the rules a little bit ambiguous. I'm not stupid, I've got a law degree, and I should be able to decipher whether or not I've broken the rules, but I don't know! I've just shared on one of my pages the option of 'sharing the status' to be entered into the competition. Who knows if I'll get told off by Facebook, I once got told off when I was running the cupcake company because I posted a picture of a cupcake with a willy on top! I guess only time will tell, and hopefully I won't have done!
Friday, 20 April 2012
The Numbers Game
Oooo I think this one might create a little bit of controversy, but I'm gonna do it anyway!
I keep seeing things on twitter from people saying that when it comes to followers, it's quality, not quantity. As far as I'm concerned, that's rubbish.
Social Media is all about engaging with people, on whatever level that may be. Having 200 followers, means you are only engaging with 200 people. Having 2000 followers means your reach is a lot further. I want lots of followers, not because I want to look popular, but because I want to reach as many people as I can.
Don't get me wrong, I don't mean I want to shout buy my stuff at them all the time, but if I've got 2000 followers, and I ask a question which requires an opinionated answer, then I'm much more likely to get a reliable reflection of a majority opinion. (does that make sense!?)
Also, as in face to face networking, when you are talking to someone on twitter, Facebook or google +, you have absolutely no idea who they are connected to. That's the beauty of it! The more people you follow, and the more people who follow you, the broader your snapshot of a worldwide conversation will be.
Another thing that occurs to me, is that as I keep saying, it's social networking, not business networking, you shouldn't be limiting yourself only to people you think will buy stuff off you, it doesn't work like that, and that attitude will only lead you to disinterest, you'll get bored, and then you will stop tweeting, and miss a huge marketing forum. It will also turn people off you.
I love love love following new people, and chatting to them, finding out what they're into and what makes them tick! I don't really care if they buy my stuff or book on my courses. Obviously I do share links to my courses etc, but I'm always pretty shocked when they do, and they do, because I'm not shouting buy my stuff. Sales will happen naturally from referrals, if you engage with people.
For me relationships with people are one of the things that intrigues me and makes me tick. I follow everyone and anyone that interests me, because they do just that!
Don't be elitist when it comes to twitter, don't be focused on selling, let it happen naturally, by engaging with people from all walks of life, you are increasing your reach, and you will most likely learn something from them.
Enjoy the process of conversing and getting to know people, it's the whole point!
I keep seeing things on twitter from people saying that when it comes to followers, it's quality, not quantity. As far as I'm concerned, that's rubbish.
Social Media is all about engaging with people, on whatever level that may be. Having 200 followers, means you are only engaging with 200 people. Having 2000 followers means your reach is a lot further. I want lots of followers, not because I want to look popular, but because I want to reach as many people as I can.
Don't get me wrong, I don't mean I want to shout buy my stuff at them all the time, but if I've got 2000 followers, and I ask a question which requires an opinionated answer, then I'm much more likely to get a reliable reflection of a majority opinion. (does that make sense!?)
Also, as in face to face networking, when you are talking to someone on twitter, Facebook or google +, you have absolutely no idea who they are connected to. That's the beauty of it! The more people you follow, and the more people who follow you, the broader your snapshot of a worldwide conversation will be.
Another thing that occurs to me, is that as I keep saying, it's social networking, not business networking, you shouldn't be limiting yourself only to people you think will buy stuff off you, it doesn't work like that, and that attitude will only lead you to disinterest, you'll get bored, and then you will stop tweeting, and miss a huge marketing forum. It will also turn people off you.
I love love love following new people, and chatting to them, finding out what they're into and what makes them tick! I don't really care if they buy my stuff or book on my courses. Obviously I do share links to my courses etc, but I'm always pretty shocked when they do, and they do, because I'm not shouting buy my stuff. Sales will happen naturally from referrals, if you engage with people.
For me relationships with people are one of the things that intrigues me and makes me tick. I follow everyone and anyone that interests me, because they do just that!
Don't be elitist when it comes to twitter, don't be focused on selling, let it happen naturally, by engaging with people from all walks of life, you are increasing your reach, and you will most likely learn something from them.
Enjoy the process of conversing and getting to know people, it's the whole point!
Tuesday, 20 March 2012
But Who the Hell are YOU!?
When I follow or connect with someone on twitter, I want to look at their bio so I can see more about them.
I've seen some really funny ones out there, and I wish my brain worked that far out of the box, but it doesn't. In some ways I'm glad, because by saying something like 'flying pink unicorns across the rainbow' or 'I'm just me' doesn't help me know whether I want to connect with you, or whether I can trust you.
With the rise in 'trolling' and the potential for meeting an unsavoury character through social media, we're all more and more aware of security. I know a fair few people who have had to protect their accounts because of people 'stalking' them through twitter. I myself have considered it because of somebody jumping on all the conversations I have with people and trying to 'steal' any business connections.
I refuse to however, as an aside, I fully believe in Karma, and by behaving in a devious way will only come back on you. And as I have said before, you have to be accessible, and protecting my account won't allow that.
Anyway, what I'm interested in is the 160 characters you've got to tell the world who you are and what you do. It's not easy to get your message across, and I change mine quite regularly. Social Media is all about engaging and listening, and your bio is one of the things that should be the first port of call for engagement. So here you go, this is how I formulate my bio:
I think about these 3 things, and try and write with them in mind.
1. This is my business,
2. This is my personality,
3. This is my interest outside work
My bio currently says:
I specialise in Social Media for small businesses. I'm a single mum of a 4 year old, an addict in recovery, and Ops for #4N Chepstow
I hope it gives people a flavour of me as well as my business, it should say I'm responsible, but I'm also human, and like you probably have, I've faced some hurdles along the way.
Try writing your new bio today, and send me a tweet so I can have a look!!!
Thanks for reading,
Helen xx
I've seen some really funny ones out there, and I wish my brain worked that far out of the box, but it doesn't. In some ways I'm glad, because by saying something like 'flying pink unicorns across the rainbow' or 'I'm just me' doesn't help me know whether I want to connect with you, or whether I can trust you.
With the rise in 'trolling' and the potential for meeting an unsavoury character through social media, we're all more and more aware of security. I know a fair few people who have had to protect their accounts because of people 'stalking' them through twitter. I myself have considered it because of somebody jumping on all the conversations I have with people and trying to 'steal' any business connections.
I refuse to however, as an aside, I fully believe in Karma, and by behaving in a devious way will only come back on you. And as I have said before, you have to be accessible, and protecting my account won't allow that.
Anyway, what I'm interested in is the 160 characters you've got to tell the world who you are and what you do. It's not easy to get your message across, and I change mine quite regularly. Social Media is all about engaging and listening, and your bio is one of the things that should be the first port of call for engagement. So here you go, this is how I formulate my bio:
I think about these 3 things, and try and write with them in mind.
1. This is my business,
2. This is my personality,
3. This is my interest outside work
My bio currently says:
I specialise in Social Media for small businesses. I'm a single mum of a 4 year old, an addict in recovery, and Ops for #4N Chepstow
I hope it gives people a flavour of me as well as my business, it should say I'm responsible, but I'm also human, and like you probably have, I've faced some hurdles along the way.
Try writing your new bio today, and send me a tweet so I can have a look!!!
Thanks for reading,
Helen xx
Monday, 19 March 2012
Shall I give you a good Klout?
I started using twitter about 2 and a half years ago. I never really got the purpose of Klout. In fact, I hated it really. I felt it was judgemental and pointless. I mean, how can it really work?
Then I started Adore Social Media, and got myself trained as a Hootsuite professional. Then I saw what Klout can do. You can use it to save streams and filter who you want to listen to talking about the keyword you've chosen.
For example, I chose 'social media' and saved it in a hoot suite search. I can then filter this stream, so I can only see people with a Klout score over 50 (e.g.) who are talking about it.
The Klout score measures their influence, not their ability. And therein lies the problem. What if you're just starting out in your chosen field, and you're really really good at it, but not that many people are talking to you, or listening to you yet? Your Klout score goes up the more you influence people with higher scores, so it can take a while to build it.
The problem is, I can't ignore it, I have to partake, because other people lend so much weight to it. So I have to make sure I'm talking about social media etc to keep it up and I have to make sure I engage enough, to keep it up. Fortunately, I do all that naturally, so I don't need to think about it at all, but what if I didn't? It's so damn elitist, separating people into groups or classes yet again. Maybe that's just human nature; to pigeon hole everyone, and find out where they fit?
So, I've not really thought about it to much, if you're engaged and using social media the way you should, it will go up anyway, but my thought on the subject is, who cares about a number? Why should we worry what it is? Just talk to each other as is the point of social media, and you will soon work out who is and isn't worth talking to!
If we all stop caring about Klout, maybe those that put so much weight on it will be able to let it go. Although there is something kind of addictive in getting it higher and higher, and I've got to admit, I was a little bit pleased when I checked and it was 61.
SOMEONE SAVE ME FROM THIS INSANITY PLEASE!!!!!
xxxx
Then I started Adore Social Media, and got myself trained as a Hootsuite professional. Then I saw what Klout can do. You can use it to save streams and filter who you want to listen to talking about the keyword you've chosen.
For example, I chose 'social media' and saved it in a hoot suite search. I can then filter this stream, so I can only see people with a Klout score over 50 (e.g.) who are talking about it.
The Klout score measures their influence, not their ability. And therein lies the problem. What if you're just starting out in your chosen field, and you're really really good at it, but not that many people are talking to you, or listening to you yet? Your Klout score goes up the more you influence people with higher scores, so it can take a while to build it.
The problem is, I can't ignore it, I have to partake, because other people lend so much weight to it. So I have to make sure I'm talking about social media etc to keep it up and I have to make sure I engage enough, to keep it up. Fortunately, I do all that naturally, so I don't need to think about it at all, but what if I didn't? It's so damn elitist, separating people into groups or classes yet again. Maybe that's just human nature; to pigeon hole everyone, and find out where they fit?
So, I've not really thought about it to much, if you're engaged and using social media the way you should, it will go up anyway, but my thought on the subject is, who cares about a number? Why should we worry what it is? Just talk to each other as is the point of social media, and you will soon work out who is and isn't worth talking to!
If we all stop caring about Klout, maybe those that put so much weight on it will be able to let it go. Although there is something kind of addictive in getting it higher and higher, and I've got to admit, I was a little bit pleased when I checked and it was 61.
SOMEONE SAVE ME FROM THIS INSANITY PLEASE!!!!!
xxxx
Sunday, 18 March 2012
A picture says 140 Characters
So. Your picture. Is it really you? Would I recognise you if I saw you in the street? Let's be honest, we're all vain, we all want to look our absolute best possible, but if it looks nothing like you, then the first impression you make meeting someone in real life will be 'oh. They don't look like their photo' rather than 'awesome, I've been looking forward to meeting you'.
I spoke yesterday about names. I said that you needed to embrace the fact that you are a small business, and that you have the ability to give a better customer service than a big companies. That you shouldn't hide behind the 'wall' of your brand.
That means, basically, use your own photo, not your logo. Be YOU, not a logo, allow people to feel they are connecting with you, not your company. Leave the logo on your website, where it belongs! Ask Michelle Dalley of Creating Media what happened when she changed her photo from a logo into a photo of herself. You can find her on twitter @creatingmedia or @missdalley.
So. Rules for your photo to think about when taking it, or if possible having it taken (mine was done by the fabulous Maz Hawes of Light and Day Photography or @lightndayphoto on twitter.
1. Most photos are viewed on a handheld device. I was following someone for 2 years before I clicked on her photo. What I thought was a flower was actually her in a dress. Because it was so full length it didn't shrink well to fit the avatar space.
2. Make sure it's just you in the photo. If there's more than one of you, how is anyone supposed to know which is you?
3. Don't use 'sexy' photos. This is meant to be representing your business. I don't want to see you in a sexy pose, I won't take you seriously. Those awful pictures taken from above giving hideous come hither eyes into the camera are such a turn off. They're AWFUL and not professional. I want to do business with you, not go to bed with you!
4. Smile! I hate my smile, I hate my smile even more in photos, I was cajoled and teased into smiling for Maz, and actually in the end, because they were natural smiles and laughs, I am happy with them. It's welcoming for people flicking through, and immediately gives off a warmth.
5. What's in the background? Where are you? If you have a tree coming out of your head, or a rail running through it, it's going to look weird. If you're in a bar or somewhere distinguishably casual, again it doesn't say 'professional'.
It may well be social media, as I keep saying, but if you are representing your business as well as yourself, you need to think carefully about what image you are portraying, and as we are such visual creatures, you need to make sure the first thing we see isn't of you and your friends doing sexy pouts into the camera in a bar. Or worse, a logo!
Happy tweeting, sorry for being so bossy! xxxx
I spoke yesterday about names. I said that you needed to embrace the fact that you are a small business, and that you have the ability to give a better customer service than a big companies. That you shouldn't hide behind the 'wall' of your brand.
That means, basically, use your own photo, not your logo. Be YOU, not a logo, allow people to feel they are connecting with you, not your company. Leave the logo on your website, where it belongs! Ask Michelle Dalley of Creating Media what happened when she changed her photo from a logo into a photo of herself. You can find her on twitter @creatingmedia or @missdalley.
So. Rules for your photo to think about when taking it, or if possible having it taken (mine was done by the fabulous Maz Hawes of Light and Day Photography or @lightndayphoto on twitter.
1. Most photos are viewed on a handheld device. I was following someone for 2 years before I clicked on her photo. What I thought was a flower was actually her in a dress. Because it was so full length it didn't shrink well to fit the avatar space.
2. Make sure it's just you in the photo. If there's more than one of you, how is anyone supposed to know which is you?
3. Don't use 'sexy' photos. This is meant to be representing your business. I don't want to see you in a sexy pose, I won't take you seriously. Those awful pictures taken from above giving hideous come hither eyes into the camera are such a turn off. They're AWFUL and not professional. I want to do business with you, not go to bed with you!
4. Smile! I hate my smile, I hate my smile even more in photos, I was cajoled and teased into smiling for Maz, and actually in the end, because they were natural smiles and laughs, I am happy with them. It's welcoming for people flicking through, and immediately gives off a warmth.
5. What's in the background? Where are you? If you have a tree coming out of your head, or a rail running through it, it's going to look weird. If you're in a bar or somewhere distinguishably casual, again it doesn't say 'professional'.
It may well be social media, as I keep saying, but if you are representing your business as well as yourself, you need to think carefully about what image you are portraying, and as we are such visual creatures, you need to make sure the first thing we see isn't of you and your friends doing sexy pouts into the camera in a bar. Or worse, a logo!
Happy tweeting, sorry for being so bossy! xxxx
Saturday, 17 March 2012
What's In A Name?
A rose by any other name may well still smell as sweet, but when it comes to your Twitter account, it's important to make sure your name is relevant and describes you well.
When I approach clients about their twitter accounts, the first thing we discuss is name. What are you telling your client from your twitter name? Usually people see your twitter name from a retweet or mention, so you need to make sure it's right.
Wherever possible, you should use your real name. If it's already taken, or like mine it's too long, you need to find something appropriate, so here are a few things to think about when you're choosing.
1. If you're running a small business, people buy from you partly because they want to support small businesses and they like the personal touch. Therefore, your twitter name should reflect you and be personal. So, my twitter name is @AdoreSocialM but I have also got my full name on my profile page, so people know it's me they are talking to.
2. If you look at my handle, I use capital letters to differentiate between the 3 words. Incidentally, I couldn't have @adoresocialmedia because it's one character too long. When I don't use capital letters it takes longer for your brain to break up the words, and therefore understand what I do. It's up to you which you use, so don't worry about it too much,
3. Look at it from every angle. Who Represents becomes whorepresents if you don't employ the capital letter rule! (btw, this was used by one company as their web address, awkward!)
4. Try to avoid using underscores. They make it difficult to spell out verbally when talking to people. Well, that's what one person says. I'm not convinced, I am a bit of a grammar fiend, so I quite like the aesthetic of the space. I don't like one at the end, but in the middle and only using one is fine.
So there you go, that's all I can think of at the moment. The main thing to think about is making yourself accessible. If you brand your account as the face of the company like Marks and Spencer's might do, you put up a wall, and make yourself inaccessible. Embrace the fact you're a small business and you have the ability to give your customers one to one attention, that you are accessible. That after all is the beauty of being small!
Give me a call if you've got anymore questions! 07907 824728
Helen x
When I approach clients about their twitter accounts, the first thing we discuss is name. What are you telling your client from your twitter name? Usually people see your twitter name from a retweet or mention, so you need to make sure it's right.
Wherever possible, you should use your real name. If it's already taken, or like mine it's too long, you need to find something appropriate, so here are a few things to think about when you're choosing.
1. If you're running a small business, people buy from you partly because they want to support small businesses and they like the personal touch. Therefore, your twitter name should reflect you and be personal. So, my twitter name is @AdoreSocialM but I have also got my full name on my profile page, so people know it's me they are talking to.
2. If you look at my handle, I use capital letters to differentiate between the 3 words. Incidentally, I couldn't have @adoresocialmedia because it's one character too long. When I don't use capital letters it takes longer for your brain to break up the words, and therefore understand what I do. It's up to you which you use, so don't worry about it too much,
3. Look at it from every angle. Who Represents becomes whorepresents if you don't employ the capital letter rule! (btw, this was used by one company as their web address, awkward!)
4. Try to avoid using underscores. They make it difficult to spell out verbally when talking to people. Well, that's what one person says. I'm not convinced, I am a bit of a grammar fiend, so I quite like the aesthetic of the space. I don't like one at the end, but in the middle and only using one is fine.
So there you go, that's all I can think of at the moment. The main thing to think about is making yourself accessible. If you brand your account as the face of the company like Marks and Spencer's might do, you put up a wall, and make yourself inaccessible. Embrace the fact you're a small business and you have the ability to give your customers one to one attention, that you are accessible. That after all is the beauty of being small!
Give me a call if you've got anymore questions! 07907 824728
Helen x
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